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At CERMAK & COMPANY, we believe the most powerful lever in e-commerce isn’t more tools, noise, or complexity - it’s clarity. We help ambitious e-commerce brands unlock their next phase of growth through sharp strategic thinking, actionable insight, and a deep understanding of what truly moves the needle.
We don’t do flashy presentations or cookie-cutter templates. Instead, we partner with you to solve high-stakes problems, identify overlooked opportunities, and build a leaner, stronger business from the inside out. Whether you're stuck in stagnation or scaling fast and need structure, we bring a rare combination of ecommerce street-smarts, innovation and business discipline.
The way we work
The way we work
We work with sharp focus and zero fluff. Every engagement begins with listening, understanding your store, goals, and context before we diagnose what’s truly holding you back. We prioritize what moves the needle, collaborate directly with your team, and deliver clear senior-level advice you can act on. No bloated reports, no retainers, just smart strategy built for impact.
Promise to our clients
"We approach every project with honesty, focus, and respect for your time and resources. You can expect clear thinking, direct communication, and insight shaped by real experience, not recycled trends or generic advice. We don’t claim to have all the answers. But we ask the right questions, think critically, and help you make smarter decisions with confidence. What we offer is practical guidance, strategic clarity, and a working relationship built on trust.
- Michal Čermák, MA
Our mission
Our mission
We strive to bridge the gap between ambition and execution for modern e-commerce brands. We exist to support founders navigating growth, complexity, and constant change—not with gimmicks or generic tactics, but with calm judgment, strategic structure, and business realism.
We believe the future of e-commerce belongs to those who build with intention.
Our role is to help you step back, think clearly, and act decisively.
We’re here to challenge assumptions, uncover hidden potential, and guide brands toward smarter, more durable success. Whether you're scaling fast or correcting course, we aim to be the rare partner who sees what others miss—and tells you what others won’t.
Our values
INTEGRITY BEFORE INCOME
If we can’t add value to your business, we decline the project. Long-term reputation matters more to us than a quick invoice
FIXED SCOPE, FIXED TIMELINES, FIXED FEES
Up-front pricing, a clear deliverable list, and a calendar you can screenshot to your team. We remove scope creep before it starts, so you can plan cash and capacity with confidence.
CLARITY FIRST, TACTICS SECOND
You receive a plain-language summary of what’s broken, why it matters, and the smallest viable fix. We strip away jargon so founders can make decisions in minutes—not meeting marathons.
SINGLE-POINT ACCOUNTABILITY
One consultant owns the engagement end-to-end: analysis, recommendations, follow-up. No hand-offs, no disappearing specialists, no “who’s on this?” confusion.
CONFIDENTIAL, PARTNER-LEVEL RELATIONSHIP
Financials, supplier terms, creative strategy. Everything stays under strict NDA. Many clients treat us as an off-book board adviser rather than an external vendor.
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